
Maypaperflower is a social enterprise dedicated to reviving Vietnam's 300-year-old endangered Thanh Tiên paper flower intangible heritage. Facing craft extinction, aging artisans and broken youth inheritance channels, the project integrates contemporary design, digital technology and sustainable development.
Key Impact Data:
·Heritage Digital Preservation: Digitized 200+ ancient craft techniques into interactive modules to curb knowledge extinction and achieve intergenerational inheritance.
·Inclusive Empowerment: Created 100+ sustainable, dignified jobs for women and people with disabilities via flexible home-based working models.
·Youth Heritage Education: Engaged over 10,000 Vietnamese youth through immersive workshops to cultivate new craft inheritors.
·Global Market Influence: Launched 107 product lines exported to 20+ countries, with permanent showrooms across Vietnam, Malaysia and Paris.